Legal
Privacy Policy
Last updated: September 2026
This policy explains what Will I Wear It? collects, why, and the choices you have. We keep it short and accurate.
What we collect
Account information (email address and the name you enter), your onboarding and profile answers (style preference, purchase priorities, regret reasons, language), photos you upload of items you are considering, the Try-On Profile photos and details you choose to save (listed in their own section below), the details and answers you submit for each check, and the predictions, history and feedback generated from them. Legacy referral records created before the referral feature was retired may be retained securely for migration and recordkeeping. They are no longer used for active referral features and are not accessible to other users.
Why we use it
We use this data to create your account, generate your wear predictions, show your history, apply your plan's scan allowance (three scans in total on Free), protect the service against abuse, and improve the accuracy and clarity of the product.
Storage and security
Your data is stored in a hosted database and object storage operated by our infrastructure providers. Access is restricted by per-user access rules so that your records and photos are only reachable by your own signed-in account, and item photos are kept in a private bucket accessed through short-lived links.
Optional photo analysis (Style Fit Profile)
The Style Fit Profile is optional. Uploading a personal photo is voluntary and never required to use the app, and you should not upload images you are not authorized to use. If you choose to use it, a full-body photo you provide is sent once to our AI provider for analysis and is never written to our storage or database. Only the clothing-oriented category you confirm, plus the estimate, its confidence level and a short fit-focused note, are saved to your account. Skin tone is optional and manually selected by you from a neutral swatch list: it is never detected or inferred from your photo or by the AI, carries no race, ethnicity or health meaning, currently has no effect on your prediction score, and can be removed at any time. To support the estimate you also enter a few details yourself: the male or female profile you choose, your height, your weight and your usual size (US pants size, or waist inches). You choose them, they are bounded, they are stored with your Style Fit Profile, they are sent with your photo to our AI provider for that estimate only, and they are deleted when you remove the profile or your account. We never guess the male/female profile from your photo. We do not derive or store health, age, race, ethnicity or any other sensitive characteristic, and the AI note never references weight, health, attractiveness, race, ethnicity, skin tone or gender identity. Style Fit outputs are AI-generated estimates and are not guaranteed to be accurate. You can edit, re-analyze or remove the profile at any time; removing it deletes the saved data and returns predictions to their default behavior.
Try-On Profile data (optional)
The Try-On Profile is entirely voluntary. If you choose to create one, we store: a private front full-body photo; an optional side full-body photo; the Female or Male profile you choose yourself; your height; your weight; your usual size (US pants size, or waist inches); your usual top size; your body type; your preferred fit; and an optional skin tone that you select yourself from a neutral swatch list. Try-On photos are stored privately for your Try-On Profile and are only reachable by your own signed-in account through short-lived links. You can delete the Try-On Profile and its photos from the Try-On screen, from your Profile screen, from Manage or delete my data, or by deleting your account. On Premium Monthly and Premium Annual, garment visualization ("See It On Me") sends your Try-On Profile front photo, your optional side photo and the saved item photo to our AI provider to generate one image. Generated images are stored privately for you, are reachable only by your own signed-in account through short-lived links, are replaced when you regenerate them, and are deleted when you delete the Try-On Profile or your account.
Premium AI recommendation
On Premium Monthly and Premium Annual, generating the written AI recommendation sends our AI provider the deterministic prediction result and its factors (wear probability, regret risk, verdict, positive and negative factors), the relevant current item-answer details (such as item type, general style, main color, intended use, excitement, whether you own something similar, price, and fit/cut), a bounded set of your saved profile preferences (style preference, purchase priorities, regret reasons), and your confirmed Style Fit silhouette or body shape if available. It does not send the item photo you uploaded, it does not send the Style Fit analysis photo, and it does not send the body photos stored in your Try-On Profile. The written recommendation is advisory only and never changes your Wear Chance score or BUY/MAYBE/SKIP result.
Retention
We keep your data while your account exists. If you delete your account from the profile screen, your account, profile, checks, predictions, feedback and uploaded photos are deleted. Provider-level backups and logs may persist for a limited period before being overwritten.
Your rights and choices
You can view and edit your profile answers, change your language, and permanently delete your account and its data at any time from the profile screen. Depending on where you live, you may also have rights to access or correct your personal data.
Service providers
We rely on third-party infrastructure providers for hosting, authentication, database, file storage and email delivery. They process data on our behalf in order to run the app. We do not sell your personal data.
Children and minors
Will I Wear It? is not intended for children under 13, and we do not knowingly collect their data. If an account was created by a child, it can be deleted permanently at any time from the profile screen, which removes the account and its stored data.
Changes
We may update this policy as the app evolves. Material changes will be reflected here with a new update date.